![](https://assets-global.website-files.com/647a10c3352cd7d8c7226d52/662906a9bf830ba2480adf75_Neoride%20office.webp)
Neoride
2023
Brand design
Neoride is a hybrid & electric motorbike brand. It wants to revolutionize the world of transportation with convenient, aesthetic and futuristic motorbikes.
![](https://assets-global.website-files.com/647a10c3352cd7d8c7226d52/662932716d781d92f120125b_Neoride%20Insta%20posts5.webp)
The challenge
Finding the right balance between a futuristic motorbike brand and an approachable feeling transmitted by the visuals was the hard task.
The solution was to keep the brand's colors and visuals minimalistic and not overloaded.
![](https://assets-global.website-files.com/647a10c3352cd7d8c7226d52/662906f4f4135e40e08c4681_neoride%20cabas%20branding.webp)